Jaime Bailon, Cómo la cultura Chicha cambio a Lima
This talk was given at a local TEDx event, produced independently of the TED Conferences. Jaime nos revela las enseñanzas de la cultura "Chicha". Desde el marketing hasta otros aspectos de la vida. Además nos cuenta las condiciones que dieron lugar a la cultura Chicha y que han hecho de ella un fascinante caso de estudio. Profesor universitario, filósofo amateur y consultor de marketing y comunicación. Es coautor del libro "Chicha power. El marketing se reinventa”. Además es consultor de marketing en la empresa Táctica 3.0. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
